Privacy Policy

We value the relationship we have with our customers and are committed to responsible information-handling practices. We take great care in safeguarding your personal information and in complying with all applicable federal and state privacy laws and our own internal standards and best practices. We follow these privacy principles both online and offline in the collection, use, security and sharing of customer information:

Information Collected by Us

As part of your interaction with us, we may collect personal information such as Contact information (including name, mailing address, phone number and e-mail address) and Purchase information (including credit card number, billing and delivery information). We may also collect demographic information, including age, personal interests and product preferences. While shopping or taking advantage of services available from us, we may ask that you provide personal information. For example, we may request personal information when you: Purchase products or services, Set up an account online, Schedule a delivery, Join our Reward program, Participate in a promotion or survey, Contact us with a question or concern, and/or Participate in other activities with us.

Uses of Your Personal Information

We use the personal information you provide for purposes including, but not limited to, Fulfilling requests for products, services or information, Tracking and confirming online orders, delivering meals and other products, managing our reward program, providing customer services, administering promotions or surveys, offering new products and services, improving the effectiveness of our web site, our marketing endeavors and our services and offers, conducting research and analysis, sending marketing communications, and performing other business activities as needed.

Personal Information Provided to Us by Third Parties

If you provide us information about others, or if others give us your information, or if we obtain that information from other third party providers, we will only use that information for activities listed above.

Sharing of Personal Information

We do not sell or rent your personal information to third parties. We may share customer information with certain third parties such as our agents, service providers, and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as: fulfilling your orders, sending our marketing communications, delivering meals, scheduling deliveries, maintaining our reward program, conducting research, analysis or administering surveys, sending regular mail and e-mail on our behalf, processing credit card payments.

The third parties with whom we conduct business are authorized to use your information only to perform the service for which they are hired. They are required to abide by the terms of our Privacy Policy including taking reasonable measures to ensure your personal information is secure.

We may also share aggregated data with third parties for analysis and research purposes. This data does not contain name, address or other personally identifiable information.

From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.

Choices Regarding Your Personal Information

Once you provide your personal information, we may use it to send you offers, promotions and other marketing and customer experience content.

If you no longer wish to receive these communications, let us know by writing to us. Click here for our mailing address. Please be sure to include your full name, address, phone number and e-mail address, as well as the specific changes you would like to make. This will ensure we correctly identify you in our systems and accurately process your request.

We will take the appropriate steps to modify your preferences with respect to our marketing communications. Due to production, mailing and system timelines, it may take up to 90 days to process your request. Until your requested change takes effect, you may still receive marketing communications from us. Although you may have opted not to receive marketing communications, you may still receive business-related communications such as order confirmations, product recall notices, reward membership information or other organization-related communications.

Security of Your Personal Information

Whether you are shopping online or by telephone, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. We cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

We use a variety of information security measures to protect your online transactions with us. Our Web site uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit via our web site such as ordering information including your name, address and credit card number. When you create an account on our system you are required to establish a password. To maximize your level of protection, you should choose at least 6-30 characters, using a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and account information.

Cookies, Clickstream Technology and Third-Party Ad Providers

A cookie is a small data file that a web site or an e-mail may save to your browser, which may then be stored on your hard drive. Our web site and e-mails use cookies to create a more personalized shopping experience for visitors to our site. Cookies simulate a continuous connection - they let us "remember" information about your preferences and session, and allow you to move within areas of our web site without reintroducing yourself.

We may use a third party to place cookies on your computer to collect non-personally identifiable information. Although our cookies may contain a unique user ID, they do not collect or store any personally identifiable information. However, you do have the option of saving your Login ID in the cookie so it is easy to remember next time; this option will be found under My Account.

You may choose to set your web browser to not accept cookies. However, without enabling your cookies, you will not be able to view, create an account, or make purchases on our site.

Our web server automatically collects clickstream information such as the address (or URL) of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you may have entered on our site, among other things.

Our web site may also use other technologies to track which pages our visitors view. This anonymous clickstream data provides our customers with a better shopping experience and helps us understand how visitors use our Web site.

Third Party Ad Providers

Our web site may use third party service providers to serve ads across the Internet and to analyze Web site traffic on our behalf. They may collect anonymous information about your visits to our Web site and your interaction with our ads. These companies may use technologies similar to those outlined above to measure the effectiveness of ads and e-mails. They may also use information about your visits to our Web site so that we can provide advertisements about goods and services.

No personally identifiable information is collected in this process. We may share anonymous information with this service provider in an aggregate form, for purposes of analysis and improvement of our site.

Changes to Our Privacy Policy

As we continues to improve the services, products and the features we provide, this policy is subject to change. If there are changes or additions to this Privacy Policy, we will post those changes here or in other formats for you to review. If we change our information practices or this Privacy Policy in such a way that your personal information may be used or shared in a manner not described in the Privacy Policy at the time you provided it, we will give you the opportunity to opt-out of having your information used or shared in that new manner.